Retailers Modify Objectives in 2014 as Mobile Tops Priority Lists

Corresponding with the growing number of mobile users among shoppers, retailers overwhelmingly agree mobile must be the No. 1 priority for their digital business in 2014. According to the 2014 Shop.org/Forrester Research State of Retailing Online survey, which surveyed 70 retailers in October and November 2013, more than half (53 percent) marked mobile efforts as a top priority, identifying responsive design, mobile site optimization and tablet redesign among key focus areas.