After Country Road, an apparel retailer located in Australia and New Zealand, acquired the Witchery and Mimco brands in 2012, the company quickly realized it had a massive change management issue to deal with, according to David von Blanckensee, the IT director at Country Road, who spoke at Oracle Connect in Boston this week.
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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