Change Management Brings Profit Increases for Country Road

By Melissa Campanelli

After Country Road, an apparel retailer located in Australia and New Zealand, acquired the Witchery and Mimco brands in 2012 , the company quickly realized it had a massive change management issue to deal with, according to David von Blanckensee, the IT director at Country Road, who spoke at Oracle Connect in Boston this week.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.