Recognized for its durable and high-quality products designed for working men and women, Carhartt has over a century's worth of trust built up with its customers. The cross-channel re- tailer has built that trust not only through its quality products, but also by engaging consumers on multiple levels: as a B-to-B/B-to-C hybrid brand; a wholesale supplier to thousands of brick-and-mortar stores throughout the country; and a direct retailer via catalogs and an e-commerce site. Carhartt believes company-owned retail stores is its next big opportunity.
Tony Ambroza
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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