As retail brands evolve into omnichannel organizations, sharing and integrating data across channels has become critical to their success. In a session yesterday at the Internet Retailer Conference & Exhibition in Chicago, Stephanie Scheele, senior director of strategic intelligence for Vera Bradley, a retailer of fashionable handbags, accessories and luggage, discussed how the brand is using data collected online to dictate in-store pricing decisions. Scheele specifically focused on Vera Bradley's recently launched baby collection.
Stephanie Scheele
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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