Pete Nordstrom
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Madewell sells youthful products developed by its creator Mickey Drexler. Recently Pete Nordstrom, the merchandising head of his company, inked a pact to sell Madewell styles in Nordstrom stores starting on March 2. While the products are priced somewhat below Nordstrom's typical prices, the products resonate with the youthful Nordstrom customer, and that's key to Nordstrom's rationale to carry some of the assortment in its stores. Madewell is a division of J. Crew Group Inc. Its Chairman and CEO, Mickey Drexler, is a brilliant merchant — one the most innovative in retailing.
More Blogs
