Abandoned shopping carts are quite simply costing retailers money. This is a problem that doesn’t play favorites; no online retailer is spared from the plague that are abandoned shopping carts. Well, all except for one. A new mobile fashion app and website is seeking to end the maddening practice — at least for retailers — of consumers filling their carts with product, proceeding to the checkout page and then summarily leaving without making a purchase.
MaryAnn Bekkedhal
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Be disruptive in class, and you might end up in the principal’s office. Be disruptive in retail, and you just might become the teacher. That's the lesson traditional retailers will take away from a session during next week's Retail Marketing Virtual (RMV) Conference & Expo. Attendees of the session Retail Disrupters: Inside a Startup will be treated to a riveting discussion among four fabulous retail “disrupters” — i.e., those who have pushed the boundaries of retail so much that they’ll likely impact the industry as a whole.
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