Mariah Chase

Joe Keenan Visit Author's Page

Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Caitlin Palmieri Visit Author's Page

May 23, 2020How ELOQUII Embraces its Authentic Voice Through Influencer Content

October 3, 2018Walmart to Acquire Women’s Plus-Size Clothing Brand ELOQUII

February 9, 2016The Top Women in Retail

April 9, 2015Retail's Plus-Size Problem: Designing for Larger Sizes

It's a big market opportunity with growing sales potential, but retailers can't seem to figure it out. The plus-size apparel market generated $17.5 billion in sales between May 2013 and April 2014, up 5 percent from the year prior, according to market research firm The NPD Group. But that figure likely under-represents the true opportunity of the demographic given that the average American woman is a size 14, according to the Centers for Disease Control and Prevention.

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