Jonathan Pontell

By Andrea Syverson You've heard of "Baby Boomers," "Generation X," and "Generation Y," but have you heard of "Generation Jones"? Jonathan Pontell, at age 42 a Generation Joneser himself, coined the term to describe the population segment born between 1954 and 1965. A pop culture expert and writer, Pontell describes the terminology this way: "Jonesin'" is a hip, passionate slang word from the 1970s that means a strong craving for someone or something. Our generation has the jones." In his new book "Generation Jones," Pontell makes a case that his generation deserves to be treated differently from the Baby Boomers, not lumped