Scratching the Itch of Generation Jones (712 words)

By Andrea Syverson

You've heard of "Baby Boomers," "Generation X," and "Generation Y," but have you heard of "Generation Jones"?

Jonathan Pontell, at age 42 a Generation Joneser himself, coined the term to describe the population segment born between 1954 and 1965. A pop culture expert and writer, Pontell describes the terminology this way: "Jonesin'" is a hip, passionate slang word from the 1970s that means a strong craving for someone or something. Our generation has the jones."