A division of Deckers Brands, UGG is a footwear brand that sells its products through company-owned brick-and-mortar stores, wholesale retail partners, an e-commerce site, and a mobile app. With these multiple touchpoints available to its customers, UGG has made a seamless shopping experience across all channels a priority — as evidenced by its top ranking of 100 omnichannel retailers.
John Kalinich
The retail industry is in the midst of an omnichannel revolution, led by increased consumer confidence in web and mobile shopping, said John Kalinich, senior vice president of omnichannel and e-commerce at Deckers Brands, parent company of brands such as UGG and Teva, in his keynote address at the Demandware XChange conference in Las Vegas yesterday.
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