Jim Brett

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Jim Brett was haunted by mud-colored squares. When he started as West Elm's president in 2010, he couldn't believe how a furniture store could have so many products designed with such little imagination. "I was like, 'Oh, my God, what's with the brown boxes?'" he says. "The whole brand was brown boxes made in China. There wasn't a curve in the store!" From couches to beds to dressers, much of the line consisted of 

09:00 AM Eastern Daylight Time Vernon Hills Center store will be the first to feature the brand’s complete Fall assortment BROOKLYN, N.Y.--(BUSINESS WIRE)--Home furnishings retailer West Elm announced today that it will open a new retail store at 678 Post Road in Scarsdale, New York on June 28th. Located in the Vernon Hills Shopping Center, the Scarsdale store will be the first to offer the brand’s complete Fall collection featuring new furniture, textiles, decorative accessories and gifts created in collaboration with artists from South Africa. To celebrate the store opening, the brand is hosting a special sweepstakes* offering a

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