Greg Foglesong

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Look at historic on-site search data for the in-season periods of your business. Do shoppers on your site search using different terms than they do during non-seasonal periods? Use this data to create promotional search results for in-season keywords. Shoppers should see search results that specifically relate to what they're looking for, and when during the year they look for it. —Greg Foglesong, director of multichannel marketing, The Home Depot

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