Ed Stack

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.

Ed Stack, the CEO of Dick's Sporting Goods, ate humble pie this week. "I'm sorry, we clearly messed up and I can personally guarantee that next year's basketball catalog will prominently feature female athletes, as it should have this year." Mr. Stack was apologizing to 12-year-old McKenna Peterson, a basketball player who couldn't find any women — except on page 6 sitting in the stands — in the latest Dick's basketball catalog. McKenna identifies herself as a loyal customer, having purchased her last two pairs of basketball shoes from Dick's.

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