Dick Johnson
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
New York Knick Jeremy Lin Photo By Chris Trotman for Most Recent Articles On People More Articles By New York Knicks’ Jeremy Lin has fascinated sports fans, and athletic retailers are hoping to capitalize on the “Linsanity.” Ever since the basketball player led his team to an unexpected streak of wins, starting on Feb. 4, Lin’s jersey has been the top seller on NBAstore.com. Sportsonesource reported that sales of all NBA-licensed product were up 19 percent last week, with sales of Knicks-licensed merchandise doubling over last year. Lin’s meteoric rise to fame has also drawn more eyes to
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