A recent ruling against Cole Haan from the Federal Trade Commission puts marketers on notice that pinned content on Pinterest featuring a brand's product and generated via a contest must be clearly marked as a product endorsement. The FTC hasn't previously explicitly addressed whether a pin on Pinterest constitutes an endorsement, but the agency asserted in a recent letter that the brand created a deceptive situation because consumers didn't realize others had received an incentive for pinning the brand's products to Pinterest.
I had the opportunity to chat recently with Beth Guastella, the recently named president and chief operating officer of giggle, an omnichannel specialty retailer of upscale baby products and resources. In part one of this two-part blog post, we discuss what attracted Guastella to giggle; what specialty retail is; and how giggle’s catalog business works.
Beaverton, Ore.-based Nike Inc. has completed the sale of its Cole Haan affiliate brand. On May 31, 2012, Nike announced its plans to sell Umbro and Cole Haan in order to focus on driving growth of its Nike, Jordan, Converse and Hurley brands. The company...
New York -- Private equity firm Apax Partners said Friday that it will acquire Cole Haan from Nike for $570 million in cash. Cole Haan sells through 108 domestic stores, 68 international stores, online and through department stores. It has been a part...
Nike offered a hint today of the impact of its upcoming National Football League apparel deal. The Oregon-based sports equipment company reported that its worldwide futures orders increased 15 percent for products to be delivered from March through July totaled $9.4 billion. That's 15 percent higher than orders reported for the same period last year. By comparison, when the company reported its futures orders growth at this time last year, it said the number was 9 percent higher than the same period in 2010. While futures orders do not necessarily guarantee comparable sales for the period, the apparent jump
Luxury fashion retailer Cole Haan has launched a new marketing campaign strategically designed for New York City dwellers. CQLE HAAN uses the letters of the various New York City subway lines (including the Q) to categorize the different items in its new collection. From social media to traditional and mobile advertising, the company is taking advantage of various channels to support its new line. In the subway, print ads show the brand spelling out its name with iconic subway lines — "Q" line replaces the "O" in its name.