SCOUT by Bungalow, a lifestyle brand that offers personalized tote bags, insulated coolers, storage bins and more, increased its customer base last year thanks to a social media marketing program centered around user-generated content (UGC).
Bungalow
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
More Blogs
