Brian Clark

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

By now, you're probably sick of hearing about the iPad, right? Unless you're living under a rock, you know that Apple launched its iPad tablet computer on midnight, April 3. The smartphone/laptop computer combo was so popular, I'm sure you read, that Apple sold over 300,000 of them in the U.S. on that day alone. And as of press time, one report says more than 600,000 iPads have been sold. But what does the iPad mean for multichannel retailers?

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