Bonobos’ CEO Andy Dunn discusses the role of brick-and-mortar stores in the brand's growth plans.
Live chat can be just like a sales conversation you would have in-store. Unlike email, chat is immediate and truly two-way, and being at a computer doesn't mean you have to act like a robot. Be friendly, personable and don't stress if you make a few mistakes typing. Above all else, have fun! You're using chat to make people happy, so enjoy the experience.
"The risk not taken is more dangerous than the risk taken," wrote Bonobos Co-Founder and CEO Andy Dunn, explaining his decision to turn down a secure job at a Silicon Valley venture capital firm and team up with Stanford business school classmate Brian Spaly to launch a new kind of men's apparel brand, focused on selling well-fitting pants online. After "creative differences," Spaly left the business in 2009, in what was a mutual though difficult split. But under Dunn's stewardship the company has not only survived, but flourished.
Andy Dunn, Bonobos co-founder & CEO, explains how his "bagless" shopping experience could become a model for the way customers shop in the future.
Bonobos, a brand that sells custom fit mens clothing online, has raised $16.4 million led by retail giant Nordstrom, with Accel Partners and Lightspeed Venture Partners participating. This brings the company’s total funding to nearly $40 million. In addition to the funding, Nordstrom will now sell Bonobos clothing at a number of its stores and on Nordstrom.com. The news was originally reported by the New York Times. Bonobos is best known for launching an online site to help men find better-fitting pants. The company debuted in 2007 with their signature pants, and eventually expanded to offer