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"The risk not taken is more dangerous than the risk taken," wrote Bonobos Co-Founder and CEO Andy Dunn, explaining his decision to turn down a secure job at a Silicon Valley venture capital firm and team up with Stanford business school classmate Brian Spaly to launch a new kind of men's apparel brand, focused on selling well-fitting pants online. After "creative differences," Spaly left the business in 2009, in what was a mutual though difficult split. But under Dunn's stewardship the company has not only survived, but flourished.
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- People:
- Andy Dunn
- Brian Spaly
- Places:
- Silicon Valley
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