San Francisco-based Gap Inc. signed deals to open Old Navy stores in six countries in the Middle East next year. Franchisees Fawaz A. Alhokair & Co. and Azadea will open the new stores beginning in the U.A.E., Kuwait, Qatar and Saudi Arabia. Gap has had Gap and Banana Republic stores in the region since 2007. "Entering the Middle East is an important milestone in our strategy to share Old Navy with a broader, global customer base," said Robert Frank, executive vice president of Old Navy International, in a company statement.
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
In the final part of this two-part series on the "20-Plus Things to Watch in Retail” section of JWT's Retail Rebooted report, I discuss 12 of these 20-plus things, including the mobile-powered consumer, shopping hotels and variable pricing. In part one, I discussed 10 trends contained in the report, including 3-D printing, alternative brand currencies and click-and-collect shopping.
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