Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

SNOW HILL -- At first glance, the Walmart that opened here last October looks like any other new Walmart you?d find around the state.It?s got the retailer?s ubiquitous yellow logo, a tan brick façade and silver floors. Once inside, however, Walmart customers are confronted with a store layout that runs counter to the retailer?s reputation for vastness. At 15,000 square feet, this Walmart Express is less than a 10th the size of the company?s massive SuperCenters, which can be 200,000 square feet or bigger. Walmart Expresses are popping up in rural towns across North Carolina as part of a

Five Below said Wednesday that it will open four stores in North Carolina Friday. Its first stores in the state will be in Apex, Cary, Durham and Raleigh.

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