Using the Right Kind of Data (2,213 words)
Finding your best customers with the right kinds of data
The tumultuous growth of the Internet has shown that catalogers that traditionally relied solely on print media now have new ways of reaching customers and prospects. However, anything new requires some degree of change: The world of the Web caters to customers' whims and offers to satisfy those desires on demand. That means now is the time for catalog companies to get sophisticated about what they sell and to whom. Can you leverage the information in your database to provide customers with more of the products they want at the right times? What about prospects: Are there better ways to determine if the catalog you just spent $800/M to create will end up in the hands of an interested and responsive person?