Apple isn't just about cool new gadgets. It recognizes the importance of training employees — whether they're in the corporate office or the corner store — on how to treat customers. Apple is intent on forming relationships with every customer, whether they're buying a new device, getting one fixed or just asking questions. Being customer focused is part of Apple's brand messaging. Apple can teach us a lot about how to communicate that brand message so effectively.
New Tech
WNYC's New Tech City recently highlighted Bonobos as a fashion e-commerce store that moved multi-channel.
More Blogs