Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers. The exclusive Hollister + Keds sneakers will be available only at, but will be on display inside Hollister stores so shoppers can get a closer look.

The Limited is pushing the limits of its fashion business by expanding into outlet centers, a growing sector of retailing. The New Albany, Ohio-based women's apparel company quietly opened the doors on its Nashville-area store last Monday and will open another store in Auburn Hills, Mich., on May 18. Grand openings for both stores are set for Memorial Day weekend. Two other outlet stores — in San Marcos, Texas, and Rosemont, Ill. — will open in early summer.

Abercrombie & Fitch expects 4Q to disappoint Shares slide by double digits to new annual low NEW ALBANY, Ohio — Shares of Abercrombie & Fitch tumbled 11 percent to a 52-week low in early trading Thursday after the retailer said that its fourth-quarter adjusted earnings and revenue will likely disappoint Wall Street. The company, based in New Albany, Ohio, cited higher markdowns and increased cotton costs. Abercrombie & Fitch said that was forced to slash prices to get consumers into its stores in a highly competitive market. The company anticipates fourth-quarter adjusted earnings of about $1.10 to $1.15 per

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