Munich

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

 

Dallas-based luxury retailer Neiman Marcus, which currently only operates department and outlet stores in the U.S., recently announced a deal to buy the Munich, Germany-based Mytheresa.com, an online luxury fashion platform from founders Christoph and Susanne Botschen and Acton Capital Partners. According to Fortune, the acquisition is Neiman’s latest move to cater to the wealthy around the world without opening new physical stores.

 


As opportunities for store growth in the U.S. have dwindled, many retailers have set their sights overseas. But the latest headlines featuring teen apparel retailer Abercrombie & Fitch prove that in today’s precarious environment, even that strategy is no guarantee of success. Hit hard during the recession, Abercrombie & Fitch made plans to close 15 percent of its U.S. stores and concentrate on Europe as its next expansion stage. 

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