Gilt Groupe CEO Kevin Ryan said up to 90 of the company's 900 employees were being laid off. The departures include John Auerbach, who led the company's Park & Bond men's apparel site, and Nathan Richardson, who led the company's Gilt City daily deals operation.
Gilt
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
With today's consumers more likely than ever to be involved with some aspect of environmental, health and humanitarian issues, cause marketing has become a win-win for retailers. Getting behind a worthy cause (e.g., donating to relief efforts after Japan's tsunami, supporting cancer awareness or raising money for animal shelters) can help retailers raise a substantial amount of money for charity while at the same time improve their own brand reputation and, ultimately, grow sales
Facebook is getting out of the daily-deals business after four months of testing, a move that may ease some competitive pressure on industry leaders Groupon and LivingSocial. The world's largest social network launched Facebook Deals in April and started making offers in five cities with a small sales team arranging deals with local merchants. But the company also ran offers that were set up by 11 other daily-deal companies, including ReachLocal, Gilt City and Zozi.
le Dress, an upscale dress-only boutique in Chicago, has seen great success from promotions it launched last month through Gilt City, the online luxury experience site and subsidiary of Gilt Groupe. Gilt City, a competitor to Groupon, allows retailers to offer exclusive deals to its members. Each sale lasts seven days and features many of a city’s most sought after restaurants, spas, concerts, cultural offerings and more. Gilt City is currently available in New York, Boston, Chicago, Miami, San Francisco and Los Angeles.
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