Despite rumblings that social media is losing its value and cache as a marketing tool (or commerce or customer service tool) for retailers — let the debate rage on — there are plenty of brands that are investing their time and money in the channel. The common refrain that you hear from all of them is that they seek better engagement with their customers and prospects, and social media can play a significant role in helping them accomplish that. In that vein, Retail Online Integration has compiled its second annual ranking of the top 50 fastest-growing Facebook retailers — with a twist this year.
The Monthly Social Index Spotlight is a new ROI Report column that features a monthly update from Media Logic’s Retail Social Juice Index, a daily ranking of social engagement scores for hundreds of national retailers. Media Logic distills data from Facebook and Twitter daily and turns it into a score which represents the effectiveness of a brand’s interactions with its fans and followers. This monthly column will highlight specific Retail Social Juice index scores for a given month, along with commentary about the findings.
After receiving such great feedback on our inaugural list last year, we here at Retail Online Integration decided to make this an annual feature to highlight the leading female executives in cross-channel retail. The women on this year’s list, as were those on last year’s, are the best and brightest in the cross-channel retail industry.…
Phoenix -- PetSmart Inc. reported Thursday that net income for the quarter ended Oct. 30 rose 22% to $56.2 million, from $45.6 million a year earlier. Revenue rose nearly 8% to $1.5 billion from $1.4 billion, just beating Wall Street’s expected $1.49 billion in revenue. Same-store sales increased 6.1%.
Beachwood, Ohio -- DDR Corp. announced Friday plans to redevelop four shopping centers by adding two new Walmart stores in Florida and expanding two existing stores in Ohio and Puerto Rico. "These projects will deliver desired growth opportunities to the world's most successful retailer and further strengthen DDR's relationship with its largest tenant," said Paul Freddo, senior executive VP leasing & development for DDR. At DDR's The Shops at Midtown Miami, a 645,000-sq.-ft. mixed-use center in Miami, Walmart plans to build a 160,000-sq.-ft. store on a currently undeveloped five-acre parcel adjacent to the existing center which currently features Target,
PetSmart reported that net income for its second quarter rose 26 percent to $61.2 million, up from $48.4 million in the year-ago period. Revenue increased 7 percent to $1.49 billion, matching Wall Street expectations. Same-store sales grew 5 percent.
Phoenix -- PetSmart reported Wednesday that net income for its second quarter rose 26% to $61.2 million, up from $48.4 million in the year-ago period. Revenue increased 7% to $1.49 billion, matching Wall Street expectations. Same-store sales grew 5%.
How can you get more e-mail sign-ups from your site visitors? E-mail sign-up is simple: a few clicks followed by a handful of keystrokes. But the same process of close comparative scrutiny also can improve complex processes, such as cart and check-out. This article focuses on the e-mail sign-up process at 45 multichannel retailers. For this study, I pulled 45 sites at random, taken from some of the larger merchants in the country. I signed up for e-mail at each using a fresh Gmail account. (For the full methodology and detailed scores and notes for each site, visit www.rimmkaufman.com/e-mail-sign-up-study.) I conducted these tests in
Some ideas to try on your own, with real examples in parentheses: • Use a clean pop-up to collect e-mail information (Williams-Sonoma). • Let visitors sign up for e-mails from your retail stores (Crutchfield). • Tell visitors they’ll receive a discount coupon by e-mail right after signing up — it raises sign-up rates, and ensures the e-mail is valid (REI). • Allow visitors to select the content they want to receive (PetSmart). • After sign-up, tell the user to expect an e-mail confirmation (Vermont Teddy Bear).