Hammacher Schlemmer is pioneering what may well be the next evolution of catalog shopping with the launch of what it describes as the "first augmented reality catalog." To access the catalog, users download the free Hammacher Schlemmer app for iPad, and then scan specially marked catalog pages to overlay a three-dimensional image of a product that literally jumps off the page. Users can zoom in and out, spin the item 360 degrees, play videos, and easily access helpful information such as user manuals and customer reviews with just a touch. Items can even be purchased directly from the app.
A few years ago my girlfriend bought the world's only outdoor heated cat house. It cost $99.99 and came with free shipping, plus she had a gift card from her employer, so it really only cost $50. She got it for our cat. It came from Hammacher Schlemmer. That was about three years ago, which means we've received about 68 catalogs from the company since then. The first one I remember, it couldn't have been much more than the second or third sent, was the red hovercraft.
At the Internet Retailer Conference & Exhibition in San Diego this past June, I stumbled upon a new iPad app that’s contributing to the mobile shopping craze. The app is called Coffee Table, and it’s revolutionizing and re-energizing the catalog industry in a very green way.
Sometimes after a meeting or a difficult interaction we think, “What a disaster!” Sadly, there have been many recent disasters, real ones, that have put families, businesses and communities at risk or out of commission. Most people avoid the topic of disaster planning like the plague — but it’s the plague that might be coming. An AT&T survey on disaster planning found that, on average, more than 30 percent of U.S. companies have no disaster recovery plan at all. What’s more, of the companies surveyed, more than 20 percent have neither updated nor tested their plans during the previous year, and more than
COMPANY NAME TOTAL BUYERS 12-MONTH BUYERS BASE PRICE/M Abercrombie & Fitch 29,977 12,367 $125 Acorn Direct 3,290 3,136 $135 Bass Pro Shops 8,074 4,495 $90 Brookstone 7,931 6,210 $110 Casual Living 448,385 448,385 $114 Coldwater Creek 60,432 24,773 $130 Eddie Bauer 25,648 8,948 Exch. Only Edwin Watts Golf Shops 2,024 2,024 $125 Hammacher Schlemmer 47,945 11,922 $135 Metropolitan Museum of Art 17,125 17,125 $175 National Wildlife 3,842 3,842 $125
Putting aside for a moment the criticisms about its overall business model, Amazon.com offers numerous lessons for Web retailers—namely, the inherent beauty of Internet partnerships. Indeed, Amazon set the standard for this mainstay in the e-commerce world, and numerous catalogers have adopted these principles to great success. In fact, 10 percent of all Internet sales and 3 to 5 percent of all online catalog Web sales come through affiliate sites—and these numbers are rising rapidly, noted two consultants at the recent Direct Marketing Association Annual conference in Chicago. In their seminar entitled “Internet Partnerships: Understanding the Key to Catalog Growth,” John Deneen, president of
A proven leader can help guide your product selection By Denny Hatch "Creating direct mail without studying other people's successful direct mail is like trying to do brain surgery without studying brains." —Axel Andersson "Even top catalogers with years of experience seldom beat the Rule of Thirds: For any given catalog, one-third of the merchandise will sell well, one-third will sell OK and one-third will bomb." —Susan McIntyre So you wanna beat consultant Susan McIntyre's "Rule of Thirds"? In my opinion, the greatest single source for merchandise research for catalogers is the SkyMall catalog—found in the seat pockets of just
The 2.4 gHz Cordless Phone Means No more racing to the phone from the backyard—and It puts caller id right in the Palm of your hand Home and office telecommunications systems have come a long way in the past couple of years. With upgrades in office phone networks, voice mail and cordless phones, the evolution continues. The new 2.4 Gigahertz (GHz) cordless digital phone gets rid of many of the flaws consumers have suffered with their phone gadgetry. The phone enables people to have clear, static-free conversations without the confines of a stationary phone. With a range that allows the user to walk
IN SUMMERTIME, two activities that come to mind when the weather grows warm are taking a dip in the pool and heading out to the golf course. A surprising product found in seven (count ‘em!) catalogs this season that pairs these diverse pastimes is Aqua Golf. Aqua Golf consists of an artificial turf and foam island, a chipping mat, 12 velcro-covered, floatable plastic golf balls and a pin. Using their own clubs, golfers aim their shots to land Velcro wiffle balls onto the floating green. This game simulates the thrill of the challenging over-the-water shot on the golf course. These Catalogs
by Jack Schmid What do all the following situations have in common? • You're launching a new catalog. • You're spinning off a catalog from an existing product line. • Your catalog design is flat, tired and you're re-thinking the look of the entire book. • You're considering adding an extra mailing to the season and want it to really stand out. Every one of these examples must deal with a common question: What's the size and shape (or format) of the new book going to be? Catalog format is often taken for granted. It is typically established by a previous creative team or