Hammacher Schlemmer Unveils First ‘Augmented Reality’ Catalog

Hammacher Schlemmer is pioneering what may well be the next evolution of catalog shopping with the launch of what it describes as the "first augmented reality catalog." To access the catalog, users download the free Hammacher Schlemmer app for iPad, and then scan specially marked catalog pages to overlay a three-dimensional image of a product that literally jumps off the page. Users can zoom in and out, spin the item 360 degrees, play videos, and easily access helpful information such as user manuals and customer reviews with just a touch. Items can even be purchased directly from the app.