As the country's oldest retailer (established in 1818), Brooks Brothers has had its fair share of customers over the years. In that time the men's business and casual apparel retailer has learned that to continue its legacy as one of America's most respected brands, it must listen to what those customers have to say and then make changes based on that feedback. At the National Retail Federation's Big Show in New York City yesterday, Ken Seiff, executive vice president of direct and omnichannel at Brooks Brothers, discussed his company's customer-centric philosophy.
Reggie Brday discusses cutting through the clutter with relevant, targeted emails.
Brooks Brothers is offering its online shoppers custom-tailored shirts and suits. The iconic men's fashion brand will leverage Fluid 's technology, thought leadership and expertise in online product customization to create a highly personalized and engaging shopping experience that will enable consumers to tailor products to their exact fit and style preferences.
San Jose, Calif. -- Online auctioneer eBay said Monday it has launched a virtual outlet mall in the United States it is calling Fashion Outlet. The virtual mall will allow users to access discounted apparel and accessories across brands and retailer banners. Featured brands and banners include BCBG, Neiman Marcus, Brooks Brothers, Last Call and Timberland. According to eBay’s head of global fashion Miriam Lahage, the company is leveraging the burgeoning popularity of the outlet category as the fastest-growing retail channel. Fashion Outlet lets shoppers to browse by brand, by store, or by classification from a roster of dedicated
Sephora is enhancing the shopping experience and broadening its mobile reach with a new Google Catalogs application for tablet devices. Google Catalogs is a free app that lets users browse catalogs from Macy’s, Brooks Brothers, Pottery Barn and others via the iPad. Users can also interact with videos and additional content for a rich user experience.
eBay told analysts in February it would launch branded outlet stores on its site later this year. eBay will launch the outlet stores on Sept. 19. They will include Neiman Marcus Last Call, William Rast, Spanx, Fila, Timberland, Brooks Brothers, Bluefly and Custo Barcelona.
Whether e-commerce will flourish on Facebook is a moot point. It’s already happening. By some accounts, Facebook users already have well over $3 billion worth of merchandise available for purchase.
Tommy Hilfiger opened a store on eBay last month, joining Calvin Klein, Timberland, Brooks Brothers, Marc Ecko, Aldo, Jockey and other fashion brands in selling directly on eBay. eBay has transformed its clothing, shoes, and accessories category into a fashion portal with flash sales on the fashion vault, and new designs, enhanced navigation and the ability to create personalized fashion shopping profiles.
National Retail Federation President and CEO Matt Shay opened Monday's sessions at the NRF's 100th Annual Convention & EXPO with a message of optimism and hope for an industry that's beginning to see the light at the end of a very dark tunnel.