Apple Computer
July 26, 2016 at 11:02 am
“I LOVE this shop,” my wife said when she came across a new dress shop in our local town. Love is a strong word, but that's exactly what retailers are trying to inspire in customers when they endeavor to build an emotional connection with them. The Harvard Business Review says that customers are emotionally connected…
June 23, 2016 at 12:39 pm
This summer, Apple is teaching children the basics of coding in its retail stores. For three days, kids 8-12 will use Tynker software to learn coding and then program Sphero robots. Apple Camp began in 2003 as a way to introduce technology and Apple products to kids, but this is the first year a coding…
June 14, 2016 at 12:23 pm
Learn more about why Apple Pay becoming available on the web is a potential game changer for online retailers; what Staples is doing to compete in today's instant gratification economy; and an unintended consequence for retailers’ generous return policies — lower pay for store associates.
November 11, 2015 at 10:46 am
A federal judge has dismissed a class-action lawsuit initiated by Apple retail workers over bag-search practices at the company’s California stores. The ruling on Saturday by Judge William Alsup of Federal District Court in San Francisco came in a case in which employees sued to be reimbursed for the time taken by Apple to search their…
October 19, 2015 at 11:07 am
Why did Gary Allen log thousands of miles to attend 140 Apple Store openings around the world and blog about them … without getting paid for it? That question prompted me to reach out to Allen when I began the research for my book on the Apple Store model, The Apple Experience. I was saddened to…
October 16, 2015 at 10:53 am
From now on, all Apple employees, from its top engineers to its retail and AppleCare workers, will be eligible for a stock grant program that was previously only available to Apple’s corporate employees. Apple CEO Tim Cook announced the new program in a companywide email this week, WIRED has learned. Cook explained that while Apple…
September 24, 2015 at 10:59 am
When Apple last week released a new operating system that permits ad-blocking extensions, all sorts of media publishers protested. But a much larger outcry may soon come from retailers and those who use their iPhones to make online purchases. A Fortune investigation shows that an iPhone enabled with Crystal — the top paid iOS app right…
September 15, 2015 at 6:52 pm
Apple Music is getting a little bit of luxury. Burberry, the high-end fashion retailer, said on Monday that it was starting a channel on Apple Music, the streaming music service. The channel will feature performances, songs and films that have come out of Burberry’s work with British artists. The deal is the first collaboration between the two…
August 26, 2015 at 12:04 pm
The Apple Watch appears to be a hit at Best Buy. To capitalize on that demand, the electronics retailer plans to carry the smartwatch in all its stores by the end of next month. Best Buy will sell the Apple Watch in 900 stores starting September 4, CEO Hubert Joly said during the company's earnings call…
August 18, 2015 at 2:53 pm
Just over four months since the Apple Watch began its Apple Retail Store debut for try-ons, Apple has started to tweak the process this week, according to Apple Retail employees. Until this week, a customer who walked into an Apple Store seeking to try on Apple Watch was required to make an appointment and provide…
