Apple Computer

Retailers Respond to COVID-19 Pandemic
March 16, 2020 at 2:01 pm

Many retailers are closing their doors or reducing their open hours across the U.S. in an effort to blunt the spread of the coronavirus. While the closures may help stop the spread of the virus, they will also hamper the already-stressed retail industry. Here's a list of major retailers that are closing stores (more are…

13 Branding Lessons From 4 E-Commerce Giants
September 18, 2019 at 1:10 pm

Simply showing up online with an e-commerce website isn’t enough to guarantee success. E-commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they generated total revenues of over $275 billion in 2018. They're successful businesses and successful brands. (You may notice some big-name companies missing from my list. I recently…

Apple Retail Chief Angela Ahrendts to Leave the Company
February 6, 2019 at 2:45 pm

Apple announced Tuesday that retail chief Angela Ahrendts will leave the company in April, reports CNBC. Ahrendts has led Apple's retail and online stores as senior vice president of retail for five years, and is leaving “for new personal and professional pursuits,” according to the company. Apple executive Deirdre O'Brien will fill Ahrendt's role and expand her…

Amazon Ordered by EU to Pay $300M Over ‘Illegal Tax Advantage’
October 6, 2017 at 12:07 pm

Amazon.com has been ordered to pay 250 million euros ($294 million) to Luxembourg after the European Commission (EC) found that the online retailer received illegal tax benefits. The EC says Amazon received tax advantages between 2006 and 2014 in the country without any "valid justification." Margrethe Vestager, the EU's commissioner for competition, said in a statement,…

Angela Ahrendts, Senior Vice President, Retail, Apple
April 26, 2017 at 11:44 pm

“You know, I think that anything you do at Apple … you feel a tremendous onus. You want to carry on the legacy of what it meant. The main objective … our soul is our people. And our job is to enrich their lives, change the world. And so I think that’s the bigger pressure…

Behind the Shopping Scenes: Peek Into the Data on Customer Behavior
October 14, 2016 at 8:44 am

Over the past two years, we've examined the activity of hundreds of millions of global shoppers to identify trends and measure the pace of change in digital commerce. Using this data, we produce a quarterly shopping index that describes consumer engagement with retailers. The most striking feature of the data — beyond digital commerce's continued growth — is…

Name of Apple Store Changing
August 22, 2016 at 11:08 am

It's called Apple, not the Apple Store. The Cupertino, California company has decreed that its chain of retail stores will now only be referred to thusly in what seems to be part of an ongoing attempt to rebrand its stores from shopping destinations to community gathering places. Apple's new flagship store in downtown San Francisco…

Powering Emotion in the Retail Experience
July 26, 2016 at 11:02 am

“I LOVE this shop,” my wife said when she came across a new dress shop in our local town. Love is a strong word, but that's exactly what retailers are trying to inspire in customers when they endeavor to build an emotional connection with them. The Harvard Business Review says that customers are emotionally connected…

Apple Teaching Coding Skills to Next Generation
June 23, 2016 at 12:39 pm

This summer, Apple is teaching children the basics of coding in its retail stores. For three days, kids 8-12 will use Tynker software to learn coding and then program Sphero robots. Apple Camp began in 2003 as a way to introduce technology and Apple products to kids, but this is the first year a coding…