Burberry Creates a Channel for Apple Music
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Apple Music is getting a little bit of luxury. Burberry, the high-end fashion retailer, said on Monday that it was starting a channel on Apple Music, the streaming music service. The channel will feature performances, songs and films that have come out of Burberry’s work with British artists. The deal is the first collaboration between the two companies since Apple in 2013 hired away Angela Ahrendts, then Burberry’s chief executive, to become senior vice president of retail and online stores.