Amazon.com

19 Branding Lessons From 5 Top Retailers
June 18, 2019 at 12:36 pm

The top five retailers in the U.S. recorded nearly $230 billion in revenue last year ($228.4 billion to be exact). They must be doing something right. Walmart, Amazon.com, Costco, Walgreens, and Home Depot have each built strong brand identities, and all benefit from powerful household recognition and brand equity. As I wrote previously: A brand is the sum…

Amazon to End US Restaurant Delivery Service
June 12, 2019 at 12:41 pm

Amazon.com will end its U.S. food delivery service, Amazon Restaurants, at the end of June, reports Business Insider. Amazon Restaurants launched in Seattle in 2015, and expanded to over 20 markets globally, yet failed to become a top player in the American food delivery space. The service was available only to Amazon Prime members and…

Amazon Launches AI-Powered Shopping Feature in App
June 6, 2019 at 5:05 pm

Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…

Consumer Behaviors on Amazon: What Matters to Shoppers Throughout Their Buying Journeys
May 29, 2019 at 2:28 pm

The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect.” By the end of 2019, Amazon is projected to see its share of the total U.S. e-commerce market reach 52.4 percent, up from 48 percent in 2018, and is responsible…

Why is Amazon Creating a New Grocery Store Concept? Follow the Data
May 3, 2019 at 10:19 am

When you work for Amazon.com, you rely on two decision-making maxims for everything you do: First, you must test and gather data. Second, you must make decisions based on that data. With the recent announcement that Amazon will create a new grocery concept, the retailer's leadership followed this model to a tee. This is a…

Amazon to Make One-Day Shipping the Standard Prime Offering
April 26, 2019 at 2:00 pm

Amazon.com announced Thursday that it plans to invest $800 million in the second quarter of 2019 toward making one-day shipping the standard offering of its Prime loyalty program. Chief Financial Officer Brian Olsavsky said Amazon is “currently working on evolving our Prime shipping program, which has historically been a two-day program, to a one-day shipping program,”…

Kohl's to Accept Amazon Returns in All its Stores
April 24, 2019 at 10:53 am

Kohl's announced Tuesday that it will accept Amazon.com returns in all of its store locations beginning in July, reports CNBC. Kohl's currently sells select Amazon products and accepts the e-commerce giant's returns in roughly 100 stores. The expansion of their partnership will push out Amazon returns capabilities to all Kohl's locations, amounting to more than…

What Amazon's Decision to Accept Cash at its Go Stores Means
April 19, 2019 at 11:52 am

In this week's Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Amazon.com's recent decision to accept cash payments at its Go store, and how this change could impact operations. The change was made following mounting criticism that the cashless stores discriminated against the poor. In our analysis, Amazon could see both positive…

Jeff Bezos Challenges Rivals to Match Amazon’s $15 Minimum Wage
April 11, 2019 at 2:08 pm

Amazon.com's CEO Jeff Bezos called on other retailers to match Amazon’s benefits and $15 minimum wage in his annual letter to shareholders filed Thursday with the U.S. Securities and Exchange Commission. "Today I challenge our top retail competitors (you know who you are!) to match our employee benefits and our $15 minimum wage," Bezos wrote.…

Don’t Fight Amazon, Embrace It
April 3, 2019 at 10:44 am

It’s impossible to discuss retail or e-commerce these days without mentioning Amazon.com. Much has been written about Amazon being the demise of small retailers and startups, and many articles offer ideas on how to compete or work around the 800-pound gorilla. But sometimes the old adage “if you’ can’t beat them, join them” holds true.…