Today on Total Retail

Black Friday and Cyber Monday (BFCM) can set the tone for an online retailer's entire financial year. These sales days have brought more and more people to online shops during recent years, often translating into massive revenue surges. In 2022, in the U.S. alone, Black Friday sales raked in $9.12 billion, while Cyber Monday made…

If you asked nearly 500 online shoppers how they would classify their experience finding products on their favorite retail website and nearly three in four said it was “easy,” you’d think that most websites were doing a pretty good job, right? Think again. While 70 percent of those shoppers characterized searching for products online as…

Each year customers are getting younger. Savvy brands are now focusing their efforts on appealing to the next generation of shoppers, including tweens, teens and young adults. As of 2022, Gen Z (currently aged between nine and 24 years old) made up 20.88 percent of the U.S. population, so it makes sense that brands are turning…

The evolution of digital platforms and increased privacy restrictions have cattle-prodded a reluctant advertising industry directly where marketers say they’ve always wanted to go: a future where success can be measured in actions, not ads. This evolution is most obvious in the rise of retail media titans and the growing number of retail media networks…

In its second-quarter earnings report, Lowe's announced it would be doling out over $100 million in discretionary and profit-sharing bonuses to its frontline employees. The home improvement retailer employs roughly 300,000 associates, according to its website. Payscale, a compensation software and data company, estimates the average hourly rate at Lowe's to be $14.74. Shares of…

Selling on Amazon.com represents a massive opportunity for businesses, not just in terms of the revenue it can drive, but also for its brand-boosting potential. Building a strong brand presence on Amazon is critical for businesses looking to succeed in the competitive online retail space. The platform can bring new sales, widen brand reach, and…

Social commerce is often considered to be the process of selling products and services directly through social media. However, for brands that truly understand the meaning, it’s so much more. It can be the most powerful tool in your arsenal to build loyal customers, increase conversion, and reduce acquisition costs. But many big brands miss…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Josh Goodelman, chief revenue and operating officer at KWI, a retail point-of-sale and unified commerce platform. Listen in as Goodelman discusses his current role and professional background (1:00), KWI's offerings for retail clients (2:00), and highlights from Total Retail's 2023 Retail Technology Report, recently produced in…

While holiday shopping sprees are still months away, it’s prime time for brands to evaluate their fulfillment needs. Whether a brand is in the market for a new third-party logistics (3PL) partner or plans to bring on additional fulfillment support to manage peak season, it’s critical they conduct their due diligence now. Before diving head…

Parents sending their kids back to school are in no mood for shopping shenanigans this year. Shoppers who might tolerate long lines, high prices, and crowded parking lots have no patience for retailers that advertise products they then don’t have in stock. That's why many retailers use modern inventory data management tools to help ensure…