Today on Total Retail
What if retailers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers and more? Furthermore, what if your brandโs marketing plan could adapt in real time to meet each customerโs evolving preferences andโฆ
True Value, a 75-year old hardware store brand, has filed for bankruptcy and is selling substantially all of its operations to a rival, the company announced Monday. In a press release, True Value said it will continue day-to-day operations of selling hardware and other homeware tools to its 4,500 independently operated locations during the Chapter 11โฆ
Consumer tech entrepreneur Jane Park is CEO and founder of Tokki, a new line of TikTok-friendly gift bags that are digitally equipped with QR code greeting cards. Park spoke at the Total Retail Tech event last month, sharing her career journey โ and the influence that technology has had on it. The former Starbucks executiveโฆ
The digital advertising world was poised for a major transformation with the anticipated end of third-party cookies. For years, marketers had relied on cookies to track user behavior and deliver targeted ads. Googleโs plan to phase them out by 2025 marked the beginning of what many saw as a cookie-less future, driving the industry towardโฆ
The holiday season can be a tough period for retailers, with more customer interactions, sales and chances to leave a lasting brand impression. However, in today's constantly changing retail world, businesses need fresh approaches to attract attention. This is where immersive technologies, such as 3D visualization and augmented reality (AR), come into play. Here's howโฆ
Going into this holiday season, shoppers are budget-conscious and hungry for deals, but they find it hard to resist impulse buying. Retailers can expect fierce price competition, but they can avoid a race to the bottom by using artificial intelligence (AI) to provide enticing recommendations, simplify gift discovery, and deliver relevant personalized offers that haveโฆ
The entire world is buzzing about artificial intelligence, but most Americans are more concerned than excited. However, when used responsibly, AI can actually bring joy to everyday life โ and chances are itโs already doing so thanks to early adoption from the retail industry. The beauty sector in particular has quietly been ahead of the curve when itโฆ
Walmart is diving into the world of artificial intelligence by launching a series of AI improvements, including a new customer support chatbot, a Roblox activation, and personalized Walmart.com homepages. Calling it a "strategy to accelerate adaptive retail," Walmart said in a press release its propriety AI, generative AI, augmented reality (AR) and immersive commerce platformsโฆ
As part of Total Retail's 2024 Retail Technology Report, one of the areas retail executives were surveyed about is the processes within their organizations for vetting and purchasing technology systems. The growing influence of technology across retail businesses, from operations to customer and employee experience, among many other functional areas, requires leadership and decision-makers toโฆ
In this video, Linh Calhoun, chief marketing officer of Replacements, Ltd., talks about the evolution of the role of the retail marketer; technology's influence on marketing strategy; and her advice for rising marketing leaders. She also shares Replacements Ltd.'s new campaign highlighting the generational relevance of its product, enabling customers to maintain old traditions andโฆ