Today on Total Retail

Don't Sleep on Checkout. How Casper Has Boosted its Conversion Rate
September 27, 2024 at 9:34 am

A sleep company that sells mattresses, pillows, sheets and other accessories, Casper was having nightmares about its commerce platform migration from a legacy system. However, after a lengthy overrun in project timeline, Casper was ready to go live on Salesforce Commerce Cloud. With that go-live came a stated goal to improve its checkout conversion rate,โ€ฆ

The Future of Retail: Brands and the Seamless Omnichannel Experience
October 2, 2024 at 10:00 am

The demarcation between online and offline shopping experiences is fading rapidly. Today, customers do not distinguish between the two, navigating fluidly from digital to brick-and-mortar channels in their purchasing journey. This evolution in consumer behavior underscores the critical importance of omnichannel marketing, transforming it from a mere competitive edge to an indispensable business strategy. Accordingโ€ฆ

Port Strike Begins, Endangering US Supply Chains
October 1, 2024 at 6:27 pm

A massive dockworker strike at seaports on the U.S. East and Gulf coasts is expected to wreak havoc on global supply chains and the economy, reports CNBC. Workers at ports stretching from Maine to Texas went on strike early Tuesday in a dispute over wages and automation. The action, which is likely to have severeโ€ฆ

Weathering the Storm: How Merchants Can Protect Shipments During Climate Events
October 1, 2024 at 3:51 pm

As we endure peak hurricane season and catastrophic climate events grow more frequent, supply chains are increasingly vulnerable to climate-related threats. From earlier and stronger storms to unpredictable weather patterns, the impact of these environmental changes is unavoidable. And while weโ€™ve already seen how weather disasters can wreak havoc on supply chains, chaos isnโ€™t inevitable.โ€ฆ

How Retailers Win Across Generations With Targeted Delivery Experiences
October 1, 2024 at 2:39 pm

As major e-commerce players continue to adjust their strategies to cater to diverse consumer needs โ€” from Amazon.com expanding fast delivery into rural areas to Walmart unveiling on-demand 6 a.m. delivery โ€” retailers of all sizes are scrambling to stay relevant and competitive. At the heart of this shift lies a critical challenge: the generationalโ€ฆ

Bracing for an Unpredictable Ocean Freight Season
October 1, 2024 at 9:20 am

As we approach the Christmas 2024 peak season, ocean freight rates are expected to fluctuate significantly. A perfect storm of high seasonal demand, ongoing supply chain disruptions and the potential for further disruptions is fueling this volatility. Retailers, still scarred by the supply chain turmoil of previous years, are starting to secure shipping capacity earlierโ€ฆ

Changing the Online Shopping Journey With AI: Is it the Future or Just a Passing Trend?
October 1, 2024 at 8:52 am

Recently, ASOS made a splash in the e-commerce world by utilizing Nibble during its annual sample sale. For those unfamiliar, Nibble is an artificial intelligence chatbot that allows customers to negotiate deals on their items. Some shoppers reported receiving deals as much as 40 percent off items that were already listed on sale. The implementationโ€ฆ

Spirit Halloween Partners With Uber for On-Demand Delivery
September 30, 2024 at 7:35 pm

Uber announced it has entered a partnership with Spirit Halloween offering costume delivery now through Halloween on its app. According to Uber, Spirit Halloween's catalog will be available on Uber's app at the same price as in stores. The ride-hailing app also said that Uber One members can get free delivery and a 5 percentโ€ฆ

Optimizing Dark Stores: Leveraging Dark Deliveries for Enhanced Efficiency
September 30, 2024 at 3:06 pm

Today, itโ€™s not uncommon for consumers to expect next-day delivery. Amazon.com's groundbreaking two-day shipping has now evolved into one day or same day. And once you go there with your customers, itโ€™s hard to go back. The repeatedly raised bar of consumer delivery expectations keeps getting higher. To meet this demand, retailers have embraced "darkโ€ฆ

FTC Bans Fake Reviews: Key Implications for Retailers
September 30, 2024 at 8:54 am

The Federal Trade Commission (FTC) has introduced a new rule banning fake reviews and testimonials, aiming to enhance transparency and trust in the retail industry. This rule is set to reshape the landscape of online reviews, with significant implications for consumers and businesses alike. The FTCโ€™s rule against fake reviews is a major step towardโ€ฆ