Today on Total Retail

In a media cycle full of daily shocks and surprises, there’s comfort in the mania of the holiday shopping season. Each year, we know a few things will happen — endless speculation on consumer spending habits, earlier-than-ever deals and sales, and a frenetic spin-cycle of shopping and returns that ultimately deposits us into the darkness…

Amazon.com is making Fresh grocery deliveries available to more non-Prime members. In an update on Thursday, Amazon said that it’s expanding the offer to non-Prime subscribers in all U.S. states where Fresh orders are available for delivery and pickup. While Amazon previously only offered Fresh delivery to Prime customers, it opened up the service to non-Prime members in August.…

Diana Ganz is co-founder of SuitShop, a destination for affordable, size- and gender-inclusive, and yours-to-keep suiting. Ganz recently spoke on a panel discussing emerging technology trends at Total Retail Tech in Denver. In this video interview from the event, she provides a overview of the SuitShop business, identifies what she attributes the growth of the business to, and…

This holiday season, savvy retailers will connect with value-focused shoppers through an omnichannel coupon strategy powered by personalization. Heading into the holidays, households are keeping an eye on budgets due to ongoing inflation and, for many, the resumption of student loan repayments. Shoppers also expect seamless brand experiences across channels. To be successful, retailers must…

November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you can…

In one of the most anticipated and least surprising moves in recent years, TikTok has officially rolled out its commerce offering, TikTok Shop, to the U.S. market. For brands looking to amplify their efforts in the upcoming holiday season, it’s the perfect opportunity to invest in TikTok, even if they’ve mostly stayed away until now.…

Effective Feb. 1, Ikea loyalty customers will no longer receive 5 percent off on furniture and decor they purchase in-store, the company said in a press release. The discount was originally offered as part of Ikea's Family loyalty program, which gave customers exclusive officers, discounts on some delivery options, and a free hot drink at…

A true understanding of a shopper means that a retailer needs to decipher his/her preferences across every facet of their interaction with that brand. One study found that 73 percent of online consumers expect companies to understand their unique needs, up from 66 percent two years earlier. The concept of “understanding unique needs” goes beyond…

Direct-to-consumer brands (DTCs) have experienced tremendous growth in recent years, fueled by the pandemic and by younger customers who prefer to make purchases online. Data-driven and requiring real-time investment decisions, DTCs have relied almost entirely on social media for their advertising outreach, given its immediate engagement capabilities. However, in recent years the DTC advertising landscape…

Social media platforms like TikTok and Instagram are making strides with online shopping as new features become available. For example, TikTok Shop provides consumers easy access to purchase products directly through the application. As we head into the holiday season, 48 percent of Gen Zers are already planning to use social channels for end-of-year shopping.…