Usability

Tackling the Website Accessibility Challenge
April 1, 2019 at 10:33 am

“Website accessibility” is a term that’s rapidly gaining buzz and sparking a lot of uncertainty and concern in the e-commerce space. Though the term simply means ensuring equal access to all content, transactions and merchandise on a website, regardless of a user’s ability, retailers are often left wondering specifically how it affects them. When the…

Amazon Prime Day Gets Off to Rocky Start With Site Glitches
July 17, 2018 at 10:04 am

Amazon.com suffered glitches at the start of Prime Day on Monday, slowing sales on the e-tailer's biggest shopping day of the year. Amazon's annual shopping holiday kicked off at 3 pm E.T. and runs for 36 hours, the longest Prime Day yet. Shoppers reported several errors on both the desktop site and the mobile app. Amazon didn't…

9 Types of Web Testing for Your Business to Survive
April 25, 2018 at 12:27 pm

What does it take to run a successful retail business? A few years ago, it was about the quality of your brick-and-mortar business. Fast-forward to today, and it’s all about your online experience. However, while consumers have become better acquainted with technology, many business owners are still adapting to the digital landscape. In order to…

Looking to the Future of the E-Commerce Experience
February 7, 2018 at 5:47 pm

The way we shop and sell goods has significantly changed over the past several years. Everything has become more digital, and last year’s Black Friday sales made that clear. And while more consumers are embracing online shopping, many still enjoy the experience of going to traditional brick-and-mortar stores to purchase goods. In physical shops, we…

How Experiential Retail is Disrupting an Industry
January 18, 2018 at 11:07 am

The retail industry is undergoing a major transformation as e-commerce disrupts traditional brick-and-mortar store models and gives rise to new modes of “experiential retail.” The experiential retail trend is being driven by a number of factors, including the increasing popularity of e-commerce, the decline in traditional department store traffic, and the proliferation of mobile devices.…

Online Marketplace Spring Uses AI to Improve CX
September 18, 2017 at 2:59 pm

In episode 110 of Total Retail Talks, Gannon Hall, chief product officer at Spring, a mobile and online fashion retailer, discusses how the company is using artificial intelligence (AI) to improve its customers’ shopping experiences through more personalized merchandise recommendations. Learn how machine learning is helping Spring convert more visitors to its site and app.

Digital Desertion: Consumers Less Loyal to Brands After Poor Website, App Performance
August 21, 2017 at 3:31 pm

“Website accessibility” is a term that’s rapidly gaining buzz and sparking a lot of uncertainty and concern in the e-commerce space. Though the term simply means ensuring equal access to all content, transactions and merchandise on a website, regardless of a user’s ability, retailers are often left wondering specifically how it affects them. When the […]