Usability

Add to Cart: Deal Makers and Deal Breakers of the Online Shopping Experience
March 10, 2017 at 9:04 am

A full 88 percent of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didn’t already know, that stat says it all: Personalization is critical to winning in today’s ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what […]

Retailers Invest More in Research to Improve Customer Experience
March 2, 2017 at 8:32 pm

Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand for…

New Kibo Research: The 2017 Consumer Trends Report
February 8, 2017 at 2:37 pm

A full 88 percent of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didn’t already know, that stat says it all: Personalization is critical to winning in today’s ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what […]

Chain Reaction Cycles Rides Updated Commerce Platform to Higher Sales
May 16, 2016 at 9:59 am

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…

A Q&A With Staples’ EVP, Global Commerce
August 10, 2015 at 4:19 pm

Office supplies retailer Staples announced last month that it relaunched its two digital properties — Staples.com and StaplesAdvantage.com (B-to-B site). The newly redesigned sites promise that product searches will be streamlined from any computer or mobile device, making it even easier to find the products and services that consumers and businesses are looking for. In…