Usability

Testing Program Helps Jet.com Optimize its Customer Experience
June 14, 2017 at 10:25 am

Ben Babcock, director of research at Jet.com, is interviewed at IRCE about the online retailer's research testing program. Babcock details how Jet is leveraging customer feedback acquired from in-person tests to improve the online customer experience.

Retailers Invest More in Research to Improve Customer Experience
March 2, 2017 at 8:32 pm

Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand for…

New Kibo Research: The 2017 Consumer Trends Report
February 8, 2017 at 2:37 pm

Ben Babcock, director of research at Jet.com, is interviewed at IRCE about the online retailer’s research testing program. Babcock details how Jet is leveraging customer feedback acquired from in-person tests to improve the online customer experience.

Chain Reaction Cycles Rides Updated Commerce Platform to Higher Sales
May 16, 2016 at 9:59 am

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…