Chain Reaction Cycles Rides Updated Commerce Platform to Higher Sales
May 16, 2016 at 9:59 am

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…

A Q&A With Staples’ EVP, Global Commerce
August 10, 2015 at 4:19 pm

Office supplies retailer Staples announced last month that it relaunched its two digital properties — and (B-to-B site). The newly redesigned sites promise that product searches will be streamlined from any computer or mobile device, making it even easier to find the products and services that consumers and businesses are looking for. In…

How to Use Competitive Benchmarking to Your Advantage
July 6, 2015 at 1:45 pm

Competition is one of the biggest motivators for online retailers, especially as e-commerce sales keep climbing. Regardless of whether another company offers the exact same products you do, there are hundreds of thousands of other companies competing for your target market’s attention and money as well as training your customers on what to expect. That’s…