Technology

How to Use Proactive Chat Effectively
September 28, 2010

If you ask the average online retailer what they think of proactively inviting website visitors to engage in a live chat, chances are they’d say it’s “too intrusive” or “annoying to the shopper.” A recent survey of more than 1,000 regular, U.S.-based internet shoppers begs to differ.

3 Ways the iPad Impacts Retail
September 28, 2010

Aside from its impressive sales figures, the iPad already has found its way into our culture, making appearances on hit TV shows, in popular YouTube videos and in White House policy meetings. With this much momentum, what kind of an impact might the device have on retailers? We'll see much more innovation in the year ahead, but here are three early signs of the iPad’s expected impact in retail:

Betsey Johnson Store Launches First Facebook Places Campaign
September 16, 2010

A Betsey Johnson store in California and a novelties e-tailer will each launch Facebook Places campaigns today. The location-based efforts represent the first-ever Places initiatives, marking the beginning of what promises to be a growing trend among Facebook marketers.

How to Use Foursquare as a Loyalty-Building Tool
September 14, 2010

It’s quite natural that many customer-focused businesses are asking themselves: “How does Foursquare fit into our marketing mix?” The answer: it depends on your audience, your approach and your aim.

10 Ways to Protect Your Brand From Coupon Fraud
September 14, 2010

When executed properly, printable coupon campaigns can be an incredibly cost-effective way to drive customer acquisition and traffic into stores. When executed incorrectly, printable coupons can cause problems across an entire organization.

Timberland Launches 3-D Microsite to Promote its Eco-Friendly Apparel Line
September 9, 2010

Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers.

Palo Alto Software Uses Live Chat 
to Increase Sales
September 1, 2010

PROBLEM: Palo Alto Software (PAS), an online retailer of business plan and marketing plan software, sought a customer service tool to improve consumers' experiences on its website. SOLUTION: Contracted with a web communication tools provider to implement live chat on its website. RESULTS: Since launching its latest version of live chat on its website over…

Augmented Reality Check
September 1, 2010

A hot topic at InterACT was augmented reality (AR), and how brands can use it to achieve success. While we've covered AR before, I have to admit, I'm a bit of a skeptic, especially when it comes to bells and whistles for the sake of bells and whistles. That said, I was impressed by some of the case studies presented at InterACT; specifically, those that were able to tie revenue increases to their AR programs.

How Digital Signage Can Make Brands Memorable
September 1, 2010

Digital signage can be an effective means of attracting and engaging consumers. Can be, that is. For digital signage to work, above all, it must leave a memorable impression.