Technology
October 12, 2018 at 8:58 am
It can be hard being a small business today. How does one compete with industry powerhouses that offer millions of SKUs and free two-day shipping? Amazon Prime Now, for example, has over 940,000 products available across 32 U.S. cities, and Target has 39 distribution centers in the U.S. alone. The human and capital resources needed…
October 11, 2018 at 11:17 am
Retail marketers have spent the last decade looking to personalization as the primary strategy for bringing shoppers back through their doors, both physical and virtual. With more than 3,000 stores already shutting down this year, it’s never been a bigger priority to understand the customer and what's going to get them to make a purchase.…
October 9, 2018 at 10:29 am
The answers featured below come from Total Retail's fourth annual Game Changers issue, sponsored by Emarsys. The goal of this issue is to highlight the entrepreneurs and startup businesses that are disrupting the traditional retail industry, whether it be it through digital innovation, unique product, enhancements to the supply chain, or a multitude of other ways. We…
October 9, 2018 at 9:28 am
To effectively transform a retail enterprise from data rich to data-led, retailers must make their data actionable. They must turn a data swamp into a smoothly running data stream. This requires clear goal setting, data normalization and seamless bidirectional communications between core systems across the enterprise. Once these basic requirements are met, retailers can effectively…
October 5, 2018 at 9:10 am
In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Total Retail's 2018 Game Changers list, which highlights the entrepreneurs and startup businesses that are disrupting the retail industry. Six digital-native brands have been named this year's Game Changers, and this resource provides exclusive insights into the company founders’ business acumen…
October 4, 2018 at 10:04 am
More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…
October 3, 2018 at 11:11 am
Total Retail is conducting a brief survey as part of a larger research report to better understand retailers current use of technology, future technology investments, budget plans for said technology, and the technology buying process within their organizations. With this data we will produce the second annual Retail Technology Report (click here for the 2017 Retail…
October 3, 2018 at 10:34 am
Chrissy Ginieczki, vice president of marketing and e-commerce at Title Nine Sports, spoke to Total Retail at last month's Total Retail Tech summit about the women's athletic wear brand's current content marketing campaign, The B-Word, and how it's using content to connect with customers. In addition, Ginieczki offered her thoughts on which retail technologies she believes will have…
October 2, 2018 at 2:15 pm
This is an excerpt from an interview conducted with Stephen Hawthornthwaite, co-founder and CEO, and Roth Martin, co-founder and chief creative officer, both of Rothy’s, a San Francisco-based startup that turns plastic water bottles into trendy women’s shoes, which it sells via its website and a brick-and-mortar store in its hometown. Hawthornthwaite and Martin were…
October 1, 2018 at 11:56 am
In episode 165 of Total Retail Talks, Sarah Sheldon, director of e-commerce at Rebecca Minkoff, discusses the reasons behind the luxury fashion brand's incredible growth over the last few years. Sheldon offers details on how Rebecca Minkoff is creating customer engagement with new technologies, such as introducing the see-now-buy-now model, interactive mirrors to improve the in-store…
