Technology

Mobile Retail is About More Than Your Phone
May 20, 2015 at 3:47 pm

The Apple Watch has arrived! Will this fundamentally alter the future of wearables? Will this be the catalyst that doubles Apple’s stock price? Will this be the gadget that finally makes mobile wearable devices mainstream? It’s still too early to know for sure, but the launch of the Apple Watch does bring into sharper focus…

USPS Adds E-Commerce Component to Direct Mail
May 19, 2015 at 3:29 pm

The USPS is testing a new feature to engage consumers through mobile devices and make snail-mail marketing more attractive to retail marketers. The revelation came from Postmaster General Megan Brennan in a keynote speech at the National Postal Forum on Monday. The project, known as real mail notification, is being piloted in Northern Virginia and…

Is Amazon Trying to Turn Us All Into Drones?
May 14, 2015 at 2:11 pm

For more than two decades, Amazon.com has dominated the e-commerce industry by doing two things better than anyone else. On the one hand, its website and mobile apps are extremely easy to use and packed with useful information. Amazon’s display of suggested products, reviews and promotions all drive sales and customer loyalty. Consumers know that…

The Future of Fashion: Connected Retail
May 13, 2015 at 3:56 pm

With 66 percent of people admitting to having their mobile device on them at all times, it’s clear that consumers and brands alike are in the midst of a digital revolution. Notably, 34 percent of people agree that they immediately reach for their smartphone or tablet when they research a product. With digital adoption continuing…

How Sizing Technology Can Bring Online Apparel Returns Down to Zero
May 11, 2015 at 5:01 pm

One out of every three apparel purchases made online is returned. Businesses with those return rates would never be able to survive in other sectors. Imagine if one out of every three restaurant customers sent their food back? Or one out of every three travelers canceled their flight tickets? The 33 percent return rate would be untenable. However, online retail is a different beast than brick-and-mortar, especially when it comes to apparel. Online shoppers are unable to try on items, figure out the right size, touch and feel the product, and only have a limited ability to see intricate details. Sizing and fit top the list of reasons why consumers make returns. By integrating tools to help shoppers make smarter fit decisions, online retailers can dramatically reduce their return rates.

Tattoos May Stop Apple Watch From Working
May 1, 2015

Your mother hates your tattoos. So does your Apple Watch, apparently. Tattooed wrists can prevent the Apple Watch's heart rate sensor from functioning properly, according to some customers. Since the Apple Watch uses your heart rate to determine whether you're wearing it, you might not be able to use Apple Pay, receive notifications, place calls or use certain apps if you have tattoos on your wrists. Some Apple Watch wearers on Reddit and Twitter complained about the tattoo issue, and Apple blog iMore confirmed that the problem exists.