Technology
August 11, 2016 at 1:31 pm
Procter & Gamble has concluded that using Facebook ads to target specific consumers has limited effectiveness. The biggest advertising spender in the world will now move away from targeted Facebook ads. Facebook has spent years developing its ability to zero in on consumers based on demographics, shopping habits and life milestones, but P&G Chief Marketing Officer…
August 9, 2016 at 10:07 am
Pokémon Go. It’s so big right now it has its own meme catalog (it’s about 50 percent NSFW, so I’ll eschew the direct link, but please feel free to do some searches on your own), it’s sparked tens of thousands of social interactions and even if you don’t love it and spend time joking about…
August 8, 2016 at 12:16 pm
Rising interest in advanced retail technology is evolving the day-to-day role of in-store employees with every new available device. For example, automated assistants, such as the Lowe’s or SoftBank robots, can help consumers find specific products, offer customized promotions, provide inventory updates and ensure secure payments more efficiently than most human associates. Innovative technology can…
August 5, 2016 at 12:12 pm
The number of changes hitting the retail industry are piling up like mohair sweaters on a sales rack in July. For the retail executive, just keeping up with the latest technology shakeout or millennial shopping shift can make the usual challenges of logistics, buying strategies and mobile sales promotion seem like a proverbial walk in…
August 5, 2016 at 9:18 am
Join us for this interactive webinar to learn the steps necessary to become a data-driven organization.
August 4, 2016 at 10:13 am
GameStop has added more than 500 AT&T authorized retail stores to its tech brands business. Cellular World Corp., Midwest Cellular Inc. and Red Sky Wireless Inc. have been acquired to bring GameStop’s total number of AT&T authorized stores to just over 1,400. This move is part of GameStop’s plan to generate $1 billion in revenue…
August 3, 2016 at 9:59 am
Retailers have been conditioned by consumers to constantly seek out “what’s next,” trying to stay ahead of trends in shopping preferences and behaviors. A driving force behind changes in shopping trends over the past year has been mobile. Consumers are growing more comfortable using their mobile devices to fulfill their shopping needs, whether they're buying…
August 2, 2016 at 9:41 am
It feels like we were just ringing in the new year, but the first half of 2016 has flown by. We’re actually closer to welcoming 2017 than the past season of well-wishes and resolutions. And just like our personal experiences, 2016 has flown by for retailers — with tons of new developments. We’ve seen everything…
August 1, 2016 at 11:35 am
Since Mike McNamara became Target's chief information officer last June, he's ushered in a completely new direction for the retailer's IT department. When he joined, McNamara focused on what he believed were the company's weaknesses: too much outsourced tech talent; unstable systems; and too many projects on the docket. Soon after, he began putting his plan…
July 29, 2016 at 9:29 am
The uses of artificial intelligence (AI) that get the most press are usually the big, splashy ones. Whether it's IBM's Watson beating Ken Jennings at Jeopardy, DeepMind besting Lee Sedol at Go, the massive influx of news about self-driving cars, the growing personal marketplace, or Elon Musk's increasingly public trepidation, these kinds of AI stories…
