Technology

Signet Jewelers Using Technology to Confirm Gem Authenticity
August 29, 2016 at 12:14 pm

Signet Jewelers said last week that it would test new technology in some of its Kay Jewelers locations that will confirm the authenticity of the gems it sells. The move comes after allegations arose in May and June that the company was swapping diamonds. During its second-quarter earnings call, Signet CEO Mark Light said that…

Riding Pikachu's Coattails: Retailing Lessons From Pokémon Go
August 26, 2016 at 10:40 am

The most massive and unexpected retail success story of the summer so far wasn't really even about retail. It was about catching, training and battling virtual monsters. The Pokémon Go augmented reality (AR) app was released in North America on July 6. It was downloaded approximately 7.5 million times in the first week and was…

Retailers Turn to Human ‘Sensors’ to Shore Up Physical and Digital Security
August 25, 2016 at 10:28 am

Thirty years ago I worked as a loss prevention officer at a major national retailer. For hours at a time, I walked the aisles, keeping an eye out for suspicious characters. When I spied a shoplifter, I followed them out of the store, confronted them, and either recovered the pilfered goods or contacted the police.…

On-Demand Webinar: Be a Data Disruptor — Leverage What You Already Collect
August 25, 2016 at 8:30 am

Technology allows retailers to collect data — and lots of it. Brands like Warby Parker and Uber have turned industries on their heads by collecting and using data to make better, smarter decisions. “Best practices go out the window when you prove, with data, that they aren't the right practices for you,” explains Avery Cavanah,…

3 Key Factors Separating Retail’s Winners and Losers
August 23, 2016 at 12:44 pm

Retail is undergoing its biggest evolution to date. Consumer expectations are on the rise, and a generation of younger shoppers is changing the way brands think about engagement, loyalty and the customer experience. With so much change, it’s inevitable that there will be winners and losers when the dust settles. In fact, we’re already seeing…

Best Buy Opens Connected Home Display in Mall of America
August 23, 2016 at 10:45 am

To help celebrate its 50th anniversary, Best Buy is showcasing some of the latest technology it sells in a house of sorts it has temporarily put in the middle of the Mall of America. The display, called Best Buy Tech Home, opened in the mall's rotunda on Monday and will stay open through Sept. 17. Inside are…

How to Capitalize on the Pokémon Go Craze
August 17, 2016 at 11:17 am

In the short time since its release in early July, the Pokémon Go app has gotten millions of players outside and moving. Worldwide, users are flocking to locations, or Pokéstops, where the pocket demons dwell — which could be inside your store. Brick-and-mortar stores, restaurants and other businesses that opt to pay the Pokémon franchise…

Marketing Tags: Vigilance on the Bleeding Edge
August 16, 2016 at 10:10 am

The pace of business is accelerating. In 1860, the first westbound pony express trip left St. Joseph, Missouri for San Francisco and arrived 10 days later. Quite a feat, but this morning my email inbox filled faster than I could open messages. Or, even if the pace of business remains relatively steady, certainly the pace…

The New Normal
August 15, 2016 at 7:37 pm

It’s a whole new retail game out there. Digital disrupters — i.e., companies and/or people with digital models that disrupt a profitable, even booming, industry such as retail — are the new normal. These companies generally make the same products and offer the same services as the companies they’re disrupting, but make them readily available…

Heard on myTotalRetail.com
August 15, 2016 at 7:37 pm

Welcome to a roundup of Total Retail Talks episodes! Total Retail Talks is Total Retail’s podcast channel, and it features interviews and insights from some of the leading minds in the retail industry. Check out our podcast channel page to learn more about all things happening in retail. Also, you can access Total Retail Talks’ episodes on iTunes…