Subscription Commerce
May 25, 2017 at 8:00 am
Stitch Fix, an online clothing subscription box service, sent an email just in time for the upcoming season.
May 12, 2017 at 8:32 am
Dog food. Underwear. Razors. Music. Coffee beans. Beauty products. Data storage. The subscription model is everywhere. If you’re a millennial, you’re likely already buying things this way. However, many businesses are behind the curve in adapting to growing consumer demand for these services. The millennial generation is leading the charge in the subscription economy: 92…
April 13, 2017 at 9:00 am
Loot Crate, a pop culture subscription box service, reaches out to prospects with an email-based quiz.
March 23, 2017 at 9:00 am
Le Tote, an Internet fashion rental service, covers all of its bases with a simple, textbook direct mail piece.
March 22, 2017 at 2:46 pm
Le Tote, an internet fashion rental service, covers all of its bases with a simple, textbook direct mail piece. Mailer Name: Le Tote Date Mailed: February 2016 The five-year-old startup was founded by Rakesh Tondon (now CEO) and Brett Northart (now president). From the beginning, Le Tote has employed an interesting business model: rent before […]
March 21, 2017 at 1:47 pm
Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential for…
March 2, 2017 at 9:00 am
As this direct mail effort shows, a subscription box shopping service doesn’t have to be intimidating.
March 1, 2017 at 9:56 pm
As this direct mail effort from men’s and women’s apparel retailer Trunk Club shows, a subscription box shopping service doesn’t have to be intimidating. Mailer Name: Trunk Club Date Mailed: May 2016 Trunk Club offers a service for men and women who don’t have the time or desire to go clothes shopping themselves. First, members […]
February 27, 2017 at 10:00 pm
At one time, location trumped nearly everything else in retail. Success lay in creating loyal customers who lived close enough to regularly patronize your store, often with heavy local advertising to generate regular foot traffic. Maybe you visited a favorite in the local mall because you liked its clothes or prices or salespeople. Maybe you…
November 17, 2016 at 10:55 am
Rent the Runway is opening its first store-within-a-store tomorrow inside Neiman Marcus in Union Square, San Francisco, and plans to open more by the end of 2017.The Rent the Runway pop-up store inside Neiman Marcus will feature a curated, rotating inventory of over 400 designers, personal stylists, an in-app concierge for hand delivery and courier…
