Store Associates

What do I mean by “start anywhere, end anywhere?” I mean that today’s consumers are using more methods of engagement than ever before in their path to purchase, and retail brands must be able to keep up. Better yet, you must understand customer behavior to the point where you not only can meet them where…

Engaged and productive employees are critical to the success of any organization, but retailers in particular are dependent on having the right people in the right place at the right time. When associates don’t show up for work, their absence affects everything from staff morale to customer satisfaction, creating stress and hindering store performance. How…

Within the past year, brands like Williams-Sonoma and Wayfair’s Perigold have introduced access to in-house design experts and 24/7 design concierges for customers who want to furnish their homes. According to a 2018 report from Alliance Data, 43 percent of millennials and baby boomers now expect retailers to offer these conveniences. As a result, more companies are using new technological…

In an effort to better connect its remote brick-and-mortar employees with company headquarters, beauty retailer Lush Cosmetics recently introduced a communication and workflow platform for its store associates and managers. The app-based platform is used as a vehicle for daily communications between the company's executives and its front-line staff in its stores. Lush uses the…

With the right tools, training and access to information, teams will be able to better assist shoppers and exceed their expectations.

Gen Zers are digital natives, and companies that provide them with the right tools can help improve business operations and efficiency.

By adding relevant benefits that help out employees, employers can see better results in the workplace from less stressed employees.

A store of the future should always be customer-first, open to new experimentation, and have a fluid and dynamic support system, at least according to Albert Vita, director of in-store experience and visual merchandising at The Home Depot. Vita addressed the topic during a conversation with Zivelo CEO Healey Cypher at the National Retail Federation's…

Brick-and-mortar managers must find ways to differentiate the in-store experience and create engaging experiences within their stores.

The bottom line? The ideal store associate profile has changed dramatically, and there’s a war for top retail talent with this profile.