Store Associates

4 Internal Branding Strategies You Should Borrow From Williams-Sonoma and Wayfair
March 3, 2019 at 10:59 am

Within the past year, brands like Williams-Sonoma and Wayfair’s Perigold have introduced access to in-house design experts and 24/7 design concierges for customers who want to furnish their homes. According to a 2018 report from Alliance Data, 43 percent of millennials and baby boomers now expect retailers to offer these conveniences. As a result, more companies are using new technological…

Lush Cosmetics Reduces Costs, Improves Service With Store Communication Platform
February 13, 2019 at 12:03 pm

In an effort to better connect its remote brick-and-mortar employees with company headquarters, beauty retailer Lush Cosmetics recently introduced a communication and workflow platform for its store associates and managers. The app-based platform is used as a vehicle for daily communications between the company's executives and its front-line staff in its stores. Lush uses the…

Building a Store of the Future? Read On!
January 29, 2019 at 11:58 am

A store of the future should always be customer-first, open to new experimentation, and have a fluid and dynamic support system, at least according to Albert Vita, director of in-store experience and visual merchandising at The Home Depot. Vita addressed the topic during a conversation with Zivelo CEO Healey Cypher at the National Retail Federation's…

The 50 Best Retail Tips of 2018 Are Here!
January 9, 2019 at 1:11 pm

Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…