SMS

The holidays are behind us. The November and December rush leaves most companies exhausted and in a turbulent cycle of catch-up after the hectic time from Black Friday through Christmas. Before you know it, spring will be here and planning for the 2022 holiday season will kick off. You might not have taken more than…

Consumer expectations and shopping habits are constantly evolving. How brands adapt to the constant evolution, from logistics and staffing to marketing strategy and tactics, ultimately determines whether they stay relevant in consumers’ eyes and their business continues to grow. We’re witnessing another evolution in purchasing behavior, ushering in a new breed of consumers — the…

The use of SMS as a customer engagement channel, including for customer service and marketing, is a growing trend that retailers are seeking to capitalize on. With consumers increasingly shopping with retailers across multiple channels, including mobile, it's not surprising that they're more willing to communicate with those businesses via SMS. Consider the following data…

Evolving customer engagement platforms and advanced SMS capabilities make it easy to start sending text messages. However, this channel remains underutilized or neglected as most retailers struggle to find their voice and identify meaningful activations. Rather than covering the basics, I will focus on the journey to define use cases for an integrated and elevated…

The business messaging landscape constantly evolves as new technology advancements and innovative ways to engage customers disrupt the ecosystem. Nearly 70 percent of consumer-brand interactions shifted to messaging during the pandemic, and this trend will likely continue as nearly 65 percent of the global population sends and receives SMS messages. There are several SMS messaging options available to businesses,…

Forward-thinking retailers are already looking to strengthen their marketing strategies for the holiday shopping season. It's never "too early" to prepare for the holiday sales rush. With intelligent techniques and a strategic approach, you can make this holiday season one to remember! This year, marketers are forced to refine their email marketing strategies to account…

Industry forecasts predict spending on location-targeted mobile advertising to exceed $32 billion by December 2023 — up from $21 billion just three years ago. A Factual report says 90 percent of marketers believe location-based advertising (LBA) grows customer bases by 86 percent and increases customer engagement by 84 percent. When it comes to marketing strategy, location…

Consumers don’t just want relevant content, they expect it. With increased expectations from consumers, delivering personalized experiences will be especially crucial during the upcoming holiday season, when shoppers are busier than ever. However, with more channels and data available to marketers, it can be hard to decide where to begin. The first step is engaging…

Shoppers have embraced a “mobile-first” mindset over the last couple of years. Today, consumers use their phones at each step of the shopping journey — from discovering new products to staying in touch with brands after they click “buy.” A recent report shared that nearly all U.S. consumers (91 percent) would consider signing up for…

It has never been clearer that mobile channels are where customers are. In 2020, consumers spent an average of 4.2 hours per day on their phones. At the same time, conversion rates for e-commerce hit a record, reaching 3.5 percent on Black Friday and Cyber Monday this past year. While that is way up from…